A Practical Guide to Access Services in TV Advertising
This report from EGTA takes a look at how to remove barriers in TV advertising through the use of access services.
The State of Media & Content Planning
In 2022, HubSpot surveyed 600+ media planners on their goals, strategies, the tools they use, and how they pivoted their content strategy to meet the unique challenges of the past year.
2022 Media Trends: Reimagine Next
This report from Dentsu identifies three 'mega trends': The Prolonged Pandemic, Brand Citizenship and Identity, and breaks them out into various sub-trends including Omnichannel Everything, Virtual Worlds and Sustainable Marketing, with plenty of examples and general advice for brands.
Creative Agency Landscape 2022
Every quarter Sunday Dinner conducts a landscape assessment to crystalize trends for creative services
The Influencer Marketing Playbook
The Influencer Marketing Playbook looks at the growth of the creator economy and how brands are using them, with insight into category and channel usage