The State of Media & Content Planning

In 2022, HubSpot surveyed 600+ media planners on their goals, strategies, the tools they use, and how they pivoted their content strategy to meet the unique challenges of the past year. Eight main themes emerged from the survey, ranging from the importance of flexibility, the power of audits and automation, and the north star goal of reaching more people — and ensuring they’re engaged by the content in front of them.