The Genius team has put together a list of their favorite books this summer.

We've covered what propositions are, writing them, shared some examples and even shown you how to know if what you've written works! Now you can see the full deck together to see the complete flow of powerful propositions.

Things to consider while you are evaluating your propositions. Realizing that questioning is key to thorough evaluations.

Examples of Powerful Propositions that have worked in the past.

These 10 slides will help you to frame what an insight is, and what they're for. Steal a definition, or craft your own -- but remember, insights exist because we're all looking for a competitive advantage.

The Culture Compass is a navigation device for understanding and predicting shifts in culture.