The ABCs of Planning Process

From: Genius Steals

A birds eye view of agency planning tools, processes - We've got the A(ccount) B(rand) C(omms) covered ;) Working with agencies of all types, all over the world, gives us a unique purview. Every agency has its own proprietary [sometimes even trademarked] strategic process that guides them. Every discipline has their own flavor, which then requires an integration process to stitch the pieces back together. We'll show you what’s the same about all processes and what’s interesting about the differences.